(Certified Advanced Course)
Google Ads Course - 2025
A Learning Should Never Be Stop.! Online & Offline Mode
Description
Learn Advanced Agency Styled Google Ads from Google Partner Agency & Get Certified.
What you will learn:
- Learning Outcome 1 (Fundamentals & Right Conversion Setup in all scenarios)
Understand the basics of Google Ads, including the right way to set up Conversions, and Optimization of Campaigns for all different scenarios. (Most of the Accounts/Campaigns fail because of the poor Conversion setup) - Learning Outcome 2 (Advanced Keywords & Audience Targeting)
Discover advanced targeting techniques to reach the right audience - Learning Outcome 3 (Killer Optimization Techniques)
Optimize your campaigns using data-driven strategies to improve performance and achieve higher ROI.
- Learning Outcome 4 (Creating Ads that Converts )
Learn to create compelling ad copies that Convert, Analyze ad performance using key metrics and apply data-driven insights to improve campaign results continuously. - Learning Outcome 5 (Client Closing Mastery)
Learn to Close clients.
Learn Advanced Agency Styled Google Ads from Google Partner Agency that Spends close to 20Cr. INR / Year
About Course
Who is this Course for?
PPT Google Ads Course
Understanding the requirement of Lead Generation Campaign (Depending on different businesses)
Understanding the requirement of Lead Generation Campaign (Depending on different businesses)
How to setup daily budget ?
How to Calculate the Initial Daily Budget in the Beginning ?
Google_Ads_Report_(Sep)
Understanding the proper Conversion setup (Advance Level )
Understanding Difference between Events and Conversions.
Conversion Action/ Goal And Account Level Conversions.
PPT Conversion Goals and Conversions Default Conversions.
Primary and secondary Conversions.
PPT Primary vs Secondary Conversion
Setting up Conversions from Google Ads Based on Thank you Page
Setting up Conversions from Google Ads Based on Ajax Forms
Passing Dynamic URL parameters from Elementor form to Email for Tracking purpose at deeper level - No Coding method
Setting up Normal/Standard Remarketing Code on Website in Correct Way
PPT Remarketing Code
Offline Conversions in Google Ads (Method/1 - Gclid Method)
PPT Offline Conversions
What are Enhanced Conversions
PPT Enhanced Conversions
How to setup Enhanced Conversion for web using GTM
How to setup Enhanced Conversion for leads using GTMs
Installing Analytics And Other Tools
Installing all the Analytics tools & other Analytics tools for the purpose of Tracking and CRO Things.
Search Ads Mastery
Understanding the keywords Match type of new Era.
PPT Keyword match Types
Keyword Research and Ad Group theming.
PPT Keyword Research & ad Group theming
The ultimate Concept of Keyword Prioritization by Google (Automatic Keyword Funneling)
PPT Keyword Prioritization
New Ways of Implementing Negative keywords in Google Ads
PPT Negative Keywords
URL Parameters and Dynamic URL parameters at advance Level
PPT UTM Parameters Advanced
How to create Remarketing Audiences based on website Visitors
PPT Audience Manager
How to use Audiences in Google Ads Search Ads (Targeting and Observation)
PPT Adding Audiences in Search Campaigns
How to Use Remarkeing Audience in Search Ads - RLSA
Avoid Fake clicks
PPT How to Avoid Fake Clicks
Understanding All bidding Strategies for Search Ads [Advanced]
PPT Bidding Strategies Masterclass
Advanced Concept of Portfolio Bidding Strategies for Better optimization
PPT Portfolio Bidding Strategy
Using DSA in Search Ads
All Search based Experiments
Search Term Reports like Experts
Concept of Budget Pacing
PPT Budget Pacing And Report
Hidden Secret Competitive Metrics
PPT Keyword Research & ad Group theming
Scaling methods in Google Ads for Search Ads
PPT Scaling Search Ads
Campaign Optimization
The Art & science of Persuation from Google Ads Copy
PPT Ad Copy
Understanding the Concept and use of Google Ads Text Customizers
Display Campaigns
Where to use Display Ads
Bidding Strategies for Different puporses of Display Ads
Types of Audiences : How to narrow down and Widen Audiences perfectly in Google Ads.
Types of Audiences : Other Audiences Explained.
Display Campaign Creatives Mastery
HTML 5 Creatives for Google Display Ads
HTML 5 Assets
Display Campaign Optimization
Google's Attribution Masterclass
Google's Attribution Masterclass
Difference Between Conversion and Conversions (Conversions by Time) - Important
Masterclass on Seasonality Adjustments
Masterclass on Seasonality Adjustments
Call Only Campaigns
Call Only Conversion Setup / Call Reporting Feature and Google Forwarding No.
Call Tracking on Website - Complete Setup using GTM
What is the role of Call Tracking and Analytics tool in Google Call Ads Tracking ecosystem - Explained.
Basic Metric and Reporting Metric for Call Ads
Understanding more about Advanced Call Ads (How to Structure and create Call only Ads)
Call Ads - Important Points
Shopping Ads & Performance Max Campaigns
Ecosystem of Google Shopping Ads (Must Watch - Important Video)
How to setup Google Ads Purchase Conversion using Web GTM with enhanced Conversion in a wocommerce based WordPress Website (Step by Step Process)
Sending All the Ecommerce Events along with Dynamic Values from Wocommerce WordPress website to GA4 using Web GTM
Setting up Dynamic Remarketing Code on a Wocommerce website using WebGTM with all dynamic Values - Category Retail
Setting up a Google Merchant Center Account - Right Way
How to Setup Primary Feed in Google Merchant Center for a WordPress website
Difference between Primary Feed and Supplemental feed & Uses of Supplemental Feed.
Master the Product Feed Optimization
Advance use of Promotions / Sales Tag and Price drop tag in Google Shopping Ads using Merchant Center
Introduction to Performance Max Campaigns - Is Performance Max good for Ecom?
Standard vs Performance Max Campaigns
What are the Audience Signals in PMax Campaigns and How they Should be used ?
Audience Signals - Performance Max
What is the Killer PMax Campaign Structure for Feed Only PMax Campaigns - with Examples.
New Customer Acquisition Goal (Setting and Actual Use) - Performance Max Campaigns
How to Structure and setup Standard Shopping Campaigns in the Beginning
What are the different Ways for setting up Google Ads for Shopify Stores (Using Sales Channel - Google and Youtube)
Setting up Enhanced Purchase Conversion using GTM and Datalayer codes on Shopify Store (Practical)
Shopify - Purchase Event with Enhanced Ecommerce
Setting up Dynamic Remarketing on Shopify store using Google Tag Manager and Codes
Dynamic RM Codes to Populate Datalayer
Setting Up all the Google ads / GA4 / Conversions and Dy. Remarketing Codes Automatically in 10 mints using Paid Apps
Using DSA in Ecommerce
Dynamic Remarketing Display Ads (Setup and Strategy) using GA4 Audiences and Dy Remarketing Code in Google Ads
Advanced Performance Max Script to Get more insights.
Script
Masterclasses on App Install Campaigns / optimization & Reporting using Third party Tools
App Advertising Ecosystem - What kind of Tools & Platforms are required For setting up all kinds of Tracking
How to setup App Install Conversions - Google play Based + GA4 Based first_open conversion.
How to create the proper structure for App Install Campaigns.
Different Types of Events needed in GA4 and Firebase According to Apps (Official Document) + In App Actions and In App Action Value in App Campaigns
Unlocking the Demand Gen Campaigns
Introduction and Best Practices of Google Ads - Demand Gen Campaigns
Youtube Ads Mastery Module
Creating the Youtube based Audiences - by Connecting Youtube Channel to Google Ads Account
What can be the different Tools to check Competitors Youtube Ads
Different Situations to use Infeed Video Ads & Skippable Ads
Skippable Ads - Campaign for keyword based Targeting
Skippable Ads - Campaign for placement based Targeting
How to Create Conversion based YT Campaign for TOF audience + Remarketing Audience to get conversions
Introduction to YT Shorts Ads & How to create those Practically
Super Audience Campaign - Offer based Campaign strategy
How to Use video Analytics and other Video Reports to Optimize Campaigns for better Performance ?
Mastering Google Ads Editor Account Like a Pro
Introduction to Google Ads Editor - How it works (Beginner Friendly Video)
Replacing & Appending Texts and other Filters and Functions in Google Ads Editor
Custom Rules (Prebuilt) in Google Ads Editor
Reports (PreBuild & Creating New Reports )
What are the inbuild reports in Google Ads Course. (Most Important Report)
Scripting Masterclass
Google Ads Scripts for the Purpose of Reporting
Manager Account Script for No Impressions & Account Anamoly Detector Script (Practical)
Google Ads Scripts _
Discovery Call Templates & Guidance (D2C as well as Lead Generation)
Discovery Call Templates (D2C as well as Lead Generation)
Discovery Calls
Exact Audit Templates (d2c as well as Lead Generation)
Exact Audit Templates (D2C as well as Lead Generation)
Media Buying Template For Google Ads
Media Buying Template For Google Ads
Updates 2024
[08/04/2024] Use Whatsapp Extension in Google Ads
[29/04/2024] How to Quickly create Columns for Secondary Conversions in Google Dashboard
[30/04/2024] How to Create two new Important Metrics for the Optimization Purpose
[24/10/2024] Conversion Tracking Sheet for Google Ads
[24/10/2024] 2 Feeder Google Ads Campaign Strategy (Lastest)
Case Studies
[14/05/2024] Case Study - A Flight Booking Company
[03/06/2024] Case Study - Lead Generation using Google Ads for travel Company
[22/05/2025]Google Ads Case Study for Low Ticket Service Product
Why Join EDMX ?
You don’t need to quit your job or college to become a digital marketing expert. At EDMX, we help you learn everything from basic to advanced digital marketing skills through practical, hands-on training.
Whether you’re a student, working professional, or entrepreneur — we support your journey with resume building, interview preparation, and career guidance.
Whether you want to boost your career or grow your business, the Masters in Digital Marketing Program at EDMX is your path to success.
