(Become Tracking Expert)
Advanced Tracking Course
A Learning Should Never Be Stop.! Online & Offline Mode
Description
Learn Advanced Tracking both Client Side and Server Side for all types of Platforms.
What you will learn:
- Learning Outcome 1 (Using GTM Datalayer concepts to Build Datalayer)
Understanding the concept of building Datalayer according to the technology of the wesbite. You will be able to build datalayer for all types of websites (WordPress + Shopify + Custom Coded) - Learning Outcome 2 (GA4 Client Side + Server Side Tracking)
You will be able to create standard and custom events in GA4 for normal as well as ecommerce websites build on WordPress/Shopify and Custom coded website through client side GTM & also Server side GTM. - Learning Outcome 3 (Google Ads Conversion + Enhanced Conversion Setup
Learn the Google Ads Conversion Tracking with Enhanced Conversion for Lead Generation as well as ecommerce (WoCommerce + Shopify) .
- Learning Outcome 4 (Facebook Pixel Advanced Tracking + FB Conversion API on all types of Websites)
Learn Complete Facebook Pixel + Conversion API setup with deduplication and concept of Event match quality - You will be getting all Done For you Documents so that you can implement all the tracking according to your requirement.
Who can enrol in this course?
1- Facebook & Google Ads Practitioners (Looking for growth in career)
2- Performance Marketers
3- If you really want to upskill your Performance Marketing Game.
4- If you don’t know real Tracking.
5- If you ecommerce tracking is broken.
6- If you want to learn latest tracking approaches
About Course
Module 1 - Introduction
Difference between Web Based Tracking & Server Side Tracking
Understanding the core of GTM (Tags, Triggers, Variables and Datalayers)
PDF Document : GTM Structure
Module 2- WoCommerce Based (Brower Side/ Client Side Tracking)
How to Populate Data Layer in WoCommerce - Along with documentation Ready to use Codes.
GA4 - Ecommerce Events
How to send all Ecommerce Events along with Parameters in right way to GA4 using GTM from WordPress - Along with documentation Ready to use Codes.
Setting up Google Ads Conversion Tracking (using Web GTM - in right way with documents)
PDF Document : Google Ads Conversion Tracking - Ecommerce (1)
Setting up Google Ads Dynamic Remarketing Code (using Web GTM - in right way with documents)
PDF Document : Dynamic Remaketing Google Tag
Setting up Browser based Facebook Pixel using Web GTM - in right way with documents
PDF Document : FB Browser-Side Tracking
Module 3- Shopify Based (Brower Side/ Client Side Tracking)
How to create a development Stage shopify store for Practice.
How to Populate Data Layer in Shopify (Code based) - Along with documentation Ready to use Codes.
DOC File : Shopify DataLayer - new code.
PDF Document : Shopify DataLayer - new code(pdf)
How to send all Ecommerce Events (Browser Side / Client Side) along with Parameters in right way to GA4 using GTM from Shopify - Along with documentation Ready to use Codes.
GA4 - Ecommerce Events.
How to Setup Browser Side Google Ads Conversion Setup with all important information in Shopify using GTM. (With proper documentation).
Facebook Pixel Setup on Shopify website (Browser Side)
Module 4 - WoCommerce Based Server Side Tracking
Introduction to Server Side Tracking and Setup of Server Side Container using Stape Server Plan.
Introduction to complete GA4 server side Setup for Wocommerce website.
Facebook CAPI setup for Server Side Facebook Tracking on Ecommerce website on WoCommerce (with Documentation).
PDF Document : FB - Server Side (CAPI)
Parameter Exclusion in Server Container Tag.
Server Side Google Ads Conversion Tracking for WoCommerce website
Module 5 - Shopify Based Server Side Tracking
Setup Server Side GA4 Ecommerce Tracking (Step by Step) on Shopify Website.
Setup Server Side Facebook Conversion API Ecommerce Tracking (Step by Step) on Shopify Website (with detailed Documentations ).
Setup Google Ads Conversion Tracking for Shopify Website (with detailed Documentations )
Module 6 - Consent Mode V2 (Complete Setup using CMP)
Introduction to Consent Mode V2 (What is it? & Why its Required).
What is URL Through Tracking.
How to setup Consent Banner for Consent Mode V2 using CMP Like (Cookiebot)
How to Configure Consent Mode V2 using GTM for Google based Tracking Tags - GA4, Google Ads etc (Both Browser Side + Server Side)
How to Configure Consent Mode V2 using GTM for non Google Tags Facebook Pixel (Client Side) & FBCAPI (Server Side)
Module 7 - Browser + Server Side Tracking for Lead Generation type Businesses
What are the different types of Forms & What are the different Ways of Tracking the Form Submissions (Lead Generation Businesses)
How to Track Form Submission of non iframe form using GTM and Element Visibility Method / Thank You Page & send as Event to GA4 & google Ads (Server Side Tracking)
How to use Custom Javascript to pick data from Forms and use it in Variables in GTM for Using with Tags
Local Storage Concept
How to use Event Listener to Push Event into Data-Layer on Submission of forms (Example CF7 Event listener)
Cf7 - event listener
Important Update
Google Ads new User Data Tag to setup Enhanced Conversion (Important)
Why Join EDMX ?
You don’t need to quit your job or college to become a digital marketing expert. At EDMX, we help you learn everything from basic to advanced digital marketing skills through practical, hands-on training.
Whether you’re a student, working professional, or entrepreneur — we support your journey with resume building, interview preparation, and career guidance.
Whether you want to boost your career or grow your business, the Masters in Digital Marketing Program at EDMX is your path to success.
