Pay Per Click (PPC) Course

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What is Pay Per Click?

Pay-per-click or PPC is a paid advertisement method for organizations and individuals to get leads and expand their reach. If you have the right pay-per-click strategy, you can get the best results with less budget.

EDMX has designed this PPC course in Delhi that will help you to clear the fundamentals and advance concepts. The course is designed by the top experts in the industry by including each topic and tips that are important for PPC strategies.

We regularly update our courses to provide the right fundamentals of paid marketing and search engines. This is one of the best career options for freshers, and professionals.

Why PPC is Important?

  • PPC or Pay-Per-Click advertising provides you instant visibility for your brand or service for the relevant keywords.c
  • PPC ads give your brand visibility and exposure and build brand awareness and credibility.
  • With the help of PPC campaigning, you can easily target your audience based on demographics, interests, locations, behaviors, and age groups. This ensures that your ad is reaching relevant users.
  • PPC campaigns offer you the facility of setting a budget and paying only when someone clicks on your ad which makes it cost-effective.
  • With the help of analytics tools, you can track your performance of the campaigns with all the details like clicks, impressions, ROI, and conversations to optimize your future ads.
  • You can easily change your PPC campaigns based on performance, budget, and goals.

Outcomes of Our PPC Training Program

Our EDMX PPC course will make you a PPC professional who can shine in various roles.
  • Jr. PPC Executive
  • Sr. PPC Executive
  • PPC Account Executive
  • PPC Account Manager
  • PPC Specialist
  • PPC Analyst
  • PPC Executive
  • PPC Manager

Advanced Modules of PPC Training in Delhi?

Below is the list of the advanced modules designed by EDMX for PPC training in Delhi.
  • Google AdWords Introduction
  • Goals of Advertising
  • The Search Process
  • Types of Keywords
  • Keyword Match Types
  • Keyword Research
  • Use the Keyword Planner Tool
  • Create Campaigns and Ad Groups
  • Campaign Optimization
  • Campaign Optimization
  • Bidding Strategy
  • Reporting, Billing, & Accounts
  • Display Advertising Module
  • Search Advertising Module
  • What are Campaigns?
  • Keyword Planning for Campaigns
  • How to Design Campaigns
  • Optimization of AdWords Campaigns
  • Mobile Advertising
  • Re-targeting
  • Creation of a Landing Page
  • Strategies for Ad Making
  • Video Advertising
  • Conversion Tracking
  • Re-marketing Techniques
  • Important Ad Extensions
  • Negative Keywords
  • Geo-targeting of Ads

Why Join EDMX ?

You don’t need to quit your job or college to become a digital marketing expert. At EDMX, we help you learn everything from basic to advanced digital marketing skills through practical, hands-on training.

Whether you’re a student, working professional, or entrepreneur — we support your journey with resume building, interview preparation, and career guidance.

Whether you want to boost your career or grow your business, the Masters in Digital Marketing Program at EDMX is your path to success.

  • Choose your schedule – 3-month regular batch or 6-month weekend batch.
  • Flexible learning – Join in-class or online sessions as per your convenience.
  • Earn while you learn – Explore Affiliate Marketing & Drop Shipping even during your studies.
  • Get certified – Receive 30+ certifications from Google and DIDM upon course completion
  • Hands-on training – 2 months of practical experience working on live projects.
  • Never miss a class – All live sessions are recorded for your easy access.
  • Career support – Dedicated placement team and tie-ups with over 250+ hiring partners.

Who Can Join Us?

Job Seeker / Students

Working Professionals

Entrepreneurs

Startup Business